Quality Determinants of Community Based Eco-Tourism: An Evaluative Study on the State of Punjab

Authors

  • Dr. Pooja Chopra University Institute of Applied Management Sciences, Panjab University, Chandigarh
  • Monika Aggarwal University Institute of Applied Management Sciences, Panjab University, Chandigarh

Abstract

Around the world, ecotourism has been treated as a panacea, a way to fund conservation and
scientific research along with protecting fragile ecosystems that will benefit communities and
promote economic development in poor countries. The present study endeavours to study the
potential of Community Based Ecotourism (CBET) in the State of Punjab and to identify the key
determinants of community based eco tourism service quality in Panjab. Data was collected using
self-administered questionnaire-based survey. Although 190 questionnaires consisting of 40
questions excluding demographic variables of respondents e.g. gender, age, experience and
qualification etc were distributed and subsequently received, only 134 valid questionnaires were
used in the analysis. The results confirm service quality is a direct determinant of satisfaction.
However, its measurement and improvement is of paramount importance for the management of
community based eco tourism destinations. Additionally, this study showed that service quality is a
multidimensional concept and this finding is consistent with the previous studies. Further,
amenities such as the internet, transportation and telecommunication services are considered
absolutely essential for tourist so stay connected with the rest of the world. Relevant and timely
information is vital for a eco tourist destination traveller

Additional Files

Published

2016-10-03

How to Cite

Dr. Pooja Chopra, & Monika Aggarwal. (2016). Quality Determinants of Community Based Eco-Tourism: An Evaluative Study on the State of Punjab. BRICS JOURNAL OF EDUCATIONAL RESEARCH, 6(4), 258-266. Retrieved from https://www.bricsjer.com/index.php/brics/article/view/210